The pressure on the trucking industry to meet America’s growing consumption increases every year. Between now and 2027, the amount of freight moved by trucks is expected to increase by 27 percent.

Meeting that demand will not be an easy task for the nation’s trucking companies—especially as the supply of drivers continues to dwindle. The ATA estimates that the industry will need more than 96,000 new drivers annually over the next ten years to keep pace with consumer spending. Few industries—particularly those central to the economy—face such a daunting challenge.

A large portion of these new drivers (45%) will be needed to replace retiring drivers, while another 33% will be required to meet increased demand. With the current supply of qualified drivers considerably low, salaries are expected to continue rising as companies compete to retain existing drivers and attract new ones. Many transportation companies are turning to innovative strategies to entice experienced drivers to stay and to bring fresh talent into the industry.

What are you doing to retain the good drivers you have today?

Here are some tips to consider for retaining quality drivers:

1. Review your company policies and procedures to ensure they are honest, clear, and achievable. The number one reason drivers leave a company is a feeling of dishonesty or unmet expectations.
2. Recognize drivers as valuable assets to your organization. They should feel respected and acknowledged in every aspect of operations and performance.
3. Involve drivers in decision-making processes, such as equipment selection, accident review committees, policy development, and customer service strategies. Build genuine relationships with your drivers and demonstrate concern for their well-being and future. This effort should come from leadership at all levels.
4. Evaluate your pay and benefits programs regularly to ensure they remain competitive within the industry.
5. Maintain your fleet with a consistent and thorough inspection program to ensure safe and reliable equipment for your drivers.
6. Provide ongoing training. Studies show that drivers who receive training and opportunities for advancement are less likely to leave.
7. Adhere strictly to driver hiring and selection standards. Experienced drivers prefer companies that uphold high safety and performance standards.
8. Implement a structured and comprehensive driver orientation program. Drivers should be fully informed of your policies before beginning service. Surprising them with expectations after the fact leads to dissatisfaction and early turnover.
9. Recognize driver achievements such as safe driving, longevity, and customer service. Offer personalized recognition—jackets, unit decals, plaques—with celebrations held in front of their peers.
10. Conduct exit interviews when drivers leave. Whether in person or by mailed evaluation, try to uncover the real reasons for their departure.