C10 Featured in Transport Topics
“One Nashville, Tenn.-based International truck dealer executive said offering an exceptionally efficient Class 8 has sent sales skyrocketing.
Matt Smart, director of fleet sales at Cumberland International Truck, gives its demonstration C10 model — spec’d for longhaul operations and fuel efficiency — to potential customers for up to a month to use in normal circumstances. That way, they can experience the gains that have proved to be up to 10 mpg over the past three years.
“It has changed our dealership from selling a couple of hundred trucks a year to about tenfold that amount in both 2018 and 2019,” Smart said. “A lot of things aligned. Although, this year we’ll probably sell about half that just because of the pandemic.”
The latest C10 version comes with the 2021 Cummins X15 Efficiency Series paired with Eaton Cummins Endurant HD 12-speed automated manual transmission.
The C10 was introduced in 2013.
About 6,000 versions of a C10 are on the road today “and it works,” Smart added.
Over the next 18 months he hopes 10 to 15 fleets will be able to run the demonstration truck.
“Then I’ll be accepting orders for other units like it,” Smart said.”
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