Many drivers admit to following too closely when they’re in a rush—but tailgating is dangerous. According to the National Highway Traffic Safety Administration, rear-end collisions account for about 29% of all accidents in the U.S.

Failing to maintain a safe following distance robs drivers of the time they need to react to sudden changes—like a vehicle stopping unexpectedly. The risk is even higher when combined with speeding or distracted driving.

Encourage drivers to use the 3-second rule to measure safe following distance:
Choose a fixed point (e.g., a sign or building) that the vehicle in front passes. If your vehicle reaches that point before you count to three, you’re too close.

Preparation and awareness can make all the difference:

• Use the 3-second rule. On dry, straight roads, this rule gives drivers time to react.
• Adjust for weather. In rain, snow, or ice, more distance is needed.
• Consider visibility. Clean headlights and windshields help reduce glare, especially during dawn and dusk hours.
• Know your vehicle. Poor brakes or worn tires require greater stopping distance.
• Avoid distractions. Distracted driving includes texting, eating, or adjusting navigation—anything that diverts attention from the road.