[Recap] HX Ride & Drive
On 7/27/21 Cumberland International Trucks Lebanon Branch held a Ride & Drive / Open House to feature the International HX truck. Vendors in attendance were Allison Transmission, Cummins, Stringfellow, Rogers, Meritor and Navistar. These vendors deserve a huge thanks for helping us run a top notch event!
With over 100 people in attendance the Ride & Drive was a welcome “return to normal”. It felt great to be doing something we’ve missed over the last year, namely bringing folks together. We had two major goals with this event. First was to get folks out to see our new shop! The Lebanon, TN branch opened in February of 2020 and the very month we were planning on doing an Open House for customers everything shut down due to Covid precautions. Secondly, we had to show off the HX! Hot diggity dog, what a good lookin’ truck. We knew folks would like it if we could get them behind the wheel and we weren’t wrong.
Several customers took the HX for a test drive and we heard time after time, “this thing stops on a dime, it corners well, it’s comfortable.” We even managed to get several of the drivers to do a testimonial on how the truck handled – be on the lookout for those later.
We had several door prizes including a 55″ TV for customers in attendance. Danny from Grade A was the big winner and we delivered the TV after the Ride & Drive event concluded. Division 2 Construction, Kings’ Kid Express, LLC and Bodock Trucking all won Coupons to use at our Parts & Service departments.
Vendors who helped make the even a success include Allison Transmission, Cummins, Stringfellow, Rogers, Meritor and Navistar. Our vendors deserve a huge thanks for helping us run a top notch event!
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